According to TechCrunch sources, the deal may be officially announced on Monday. Confirmed by several sources of the transaction amount is about 400 million dollars. If the sale takes place, the company will "leave" at a significant discount, since during the last round of financing the cost of Shazam was estimated at about $ 1 billion.
Earlier it was reported that the service can be purchased by Snapchat. However, the companies agreed only to allow Snapchat users to recognize songs directly from the application. It is unclear how the new deal with Apple will affect these agreements. The reasons for the sale are not yet reported.
Experts believe that the acquisition of Shazam will allow Apple to increase pressure on competitors such as Spotify and Google Play Music. According to the Wall Street Journal, the daily audience of Shazam is about one million users.
My writers point of view that the motivation for the deal could be the innovative system of augmented reality on which Shazam is based. Earlier this year, the company launched the AR-platform for brands, which allowed users to scan physical objects, such as magazines, books and advertisements for more information.
It seems that the Cupertino company can not accept the fact that all this is already implemented on the Google Lens platform, and now it works more efficiently. However, while this is only guesswork, the details will be on Monday.
